A promotional video is being produced for the REON GROUP on the topic of professional end-of-life vehicle recycling. Two exciting days of filming took place at the shredding sites in Laxenburg and Knittelfeld.
In the early morning hours, the team arrived at the first filming location in Laxenburg, equipped with cameras and gear. The scrapyard offered an impressive setting: stacked car bodies, decommissioned vehicles in various stages of dismantling, and the unmistakable screech of metal on metal. Particularly fascinating were the massive excavator claws, which lifted and transported vehicles with precise power — a real eye-catcher for the camera. Scholz employee and site manager Zoran Rakic supported the film crew throughout the day with his expertise. Art director Bettina Wolfram and cinematographer Nadine Gilg from the communications agency Match (www.match-komm.at) were especially captivated by the scrapyard’s workflows and the team’s strong sense of camaraderie. According to — and even slightly beyond — the shooting schedule, scene after scene was successfully captured on site.
The second day of filming took the MATCH team to the REON GROUP scrapyard in Knittelfeld. At the Kuttin site, authorized officer Markus Rathmayer took the time to introduce the film crew to the modern recycling methods used to recover valuable raw materials after a vehicle has been scrapped. The contrast between the old, discarded cars and the cutting-edge recycling technology was especially striking.
In addition to the impressive setting, there were also several challenges to overcome. Loud background noise, changing lighting conditions, freezing temperatures, and the constant activity at the sites demanded flexibility and creativity from both the REON GROUP employees and the film crew. But it was precisely these elements that made the shoot — and ultimately the final product — authentic and full of life. The footage is now in post-production, where it is being edited and refined to craft a compelling story about a car on its journey to a second life.
Our special thanks go to Zoran Rakic and Markus Rathmayer for their all-around support of the film crew on site, as well as to the team from Schrott-Waltner, who provided their first truck in REON GROUP design for the shoot.
We’re already looking forward to sharing the finished video – stay tuned!
